Updating 22 individual home and lifestyle brandmarks and websites aimed to unify all of CBRE’s touch-points with their new creative direction.
Beyond merely reflecting the new branding, the refreshed websites underwent a redesign to enhance SEO optimisation, modernise appearance, ensure responsiveness, capture data, and integrate social media and search features for improved user navigation.
With a new tagline, updated brandmark, style guide, and digital strategy, CBRE’s brand identity and website collectively breathe life into their world of inspired living.
Role
Working on the Homemaker brand for many years, including Art Direction for National campaigns. Conceptual work for brand re-fresh and web design for multiple shopping centres.