Recognising the general aversion to dental visits, our approach to the brand refresh for Alphington Dental Care aimed to counter this sentiment by conveying an inviting and comfortable impression.

Beyond mere ideation, our strategy delved into the essence of Alphington Dental Care and patient insights, revealing that gentle and personalised care lies at the core of their services. The creation of new brand assets, spanning fonts, colors, and imagery, all encapsulated in a fresh style guide, was centred around evoking the warmth of caring and a commitment to quality service. The ultimate goal was to channel the enjoyable patient experience at Alphington Dental Care.

With all expectations surpassed, this brand refresh elicited nothing but smiles from Alphington Dental Care.