Homemaker Centres - Saturday Night Engine
19665
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CBRE | Homemaker Centres
Branding, campaigns and web design

Project overview

Updating 22 individual home and lifestyle brandmarks and websites aimed to unify all of CBRE’s touch-points with their new creative direction.

Beyond merely reflecting the new branding, the refreshed websites underwent a redesign to enhance SEO optimisation, modernise appearance, ensure responsiveness, capture data, and integrate social media and search features for improved user navigation.

With a new tagline, updated brandmark, style guide, and digital strategy, CBRE’s brand identity and website collectively breathe life into their world of inspired living.

Role

Working on the Homemaker brand for many years, including Art Direction for National campaigns. Conceptual work for brand re-fresh and web design for multiple shopping centres.

Workplace

Location

Kinc Agency

Melbourne

Date

Category

September 2018–2022

Art Direction, Campaigns, UX/UI

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