The Good Give

20548

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Friendly branding for a good startup

Project overview

A small, zero-waste gifting startup with significant aspirations underwent a transformative journey. Through an exhaustive branding strategy, we meticulously crafted The Good Give’s singular positioning, defining clear key messages and executing a comprehensive visual identity refresh to elevate the brand to a competitive position in the market.

The creative strategy honed in on enhancing The Good Give’s packaging, infusing it with vibrant colours, charming exuberance, and fun, feel-good messaging. These elements foster a positive connection for both customers and gift recipients, not only with The Good Give brand but also with environmentally friendly choices.

The Good Give brand, beyond its eco-friendly stance, is characterised by friendliness.