Previously, Envirosuite had undertaken B2B digital campaigns with mixed results, prompting the need for a fresh approach to promote their cloud-based environmental intelligence software within the aviation, waste, and mining industries.

The strategy involved implementing an always-on lead generation campaign across LinkedIn, Facebook, Instagram, and Twitter. This campaign featured attention-grabbing audio-visual content designed to captivate audiences and ignite their curiosity.

To make a complex concept engaging, the approach was to create disruptive and visually striking content. This included a mix of tongue-in-cheek tones, industry-specific imagery, human-touch footage complemented by animation and humor, all set to high-energy music with a rapid pace.

By tailoring the content to address specific industry challenges, the campaign effectively targeted audiences within each sector. The outcome included increased sales, inquiries generated from the Hello Omnis landing page, and an overall surge in impressions and engagement.