Celtic Training & Sero Institute – Branding, UX strategy & Web design
Project overview
NextEd Group, one of Australia’s largest publicly listed private education organizations, annually educates over 25,000 students across the English language, Vocational, and Higher Education sectors. In line with their commitment to excellence, NextEd sought a brand refresh and the development of user-friendly websites for two of their specialized training businesses: Celtic Training and Sero Institute.
To attract new leads and re-engage previously turned-away prospects, the objective was to create two revamped, user-friendly websites tailored to their target audience, seamlessly incorporating the fresh, new brand identity. This digital enhancement aligns with their mission to provide accessible and engaging educational experiences, whether delivered online or at their campuses located in key cities throughout Australia.
Role
Art Direction and conceptual work for the new brands. Leading UX strategy with research and focus groups/surveys, meeting with stakeholders, overseeing and creating the UX/UI design from start to finish.