The UK Government - Saturday Night Engine

22007

wp-singular,portfolio_page-template,portfolio_page-template-elementor_header_footer,single,single-portfolio_page,postid-22007,wp-theme-bridge,bridge-core-3.0.8,, vertical_menu_transparency vertical_menu_transparency_on,qode-title-hidden,qode_grid_1400,qode_popup_menu_push_text_top,qode-theme-ver-29.5,qode-theme-bridge,disabled_footer_top,elementor-default,elementor-template-full-width,elementor-kit-18752,elementor-page elementor-page-22007

UK Government

The GREAT brand

Project overview

The GREAT Campaign was designed to promote the United Kingdom, its government, and the Foreign Office. It highlights the very best of the UK, aiming to inspire people worldwide to collaborate, visit, study, live, work, and conduct business there.

The campaign serves as the branding used by the Prime Minister during travels or when hosting events such as the World Cup.

On this portfolio page, you can explore various event installations and campaigns, with a focus on film, TV, and fashion. These initiatives were showcased across England in 2014, particularly in inner-city London, including an event held at Paddington Station, which was visited by Prime Minister David Cameron.

Role

During 2014 while hired as Design Lead at Clearview’s design studio I was working on various of projects for the UK Government and Forigein Office. My role included Art Direction and conceptual work of The GREAT brand for campaigns and event installations.

Workplace

Location

Clearview

London, UK

Date