Yarra Trial
Art/Creative Direction for fashion photoshoot at Tarrawarra winery
Project overview
Australian-owned fashion labels Yarra Trail and Marco Polo take pride in sourcing materials locally to support the economy and uphold high standards of quality and sustainability. They are committed to the belief that everyone deserves to feel confident and beautiful in what they wear, striving to ensure that their clothing is both fashionable and affordable. With a specific focus on women aged 35 and above, Yarra Trail aimed to create campaigns that celebrate and uplift women who have pioneered changes for a better world.
We envisioned a campaign collection where these inspiring women could share their stories of pushing boundaries and revolutionizing their fields.
The result?
The Trailblazers collection campaigns, featured on this page, showcasing Winter 2019 and Winter 2020.
Role
Art Direction included sourcing locations, brainstorming styling ideas, managing hair and makeup, art direction for the photoshoot, and developing the final campaign concept. Postproduction involved creating mixed-media content for Yarra Trail’s Autumn/Winter 2019 and 2020 collections, worn by Australian talents and TV personalities. The goal was to blend seasonal style with positive, personal, and empowering stories that resonate with women across Australia.
Workplace
Location
Kinc Agency
Yarra Valley, Melbourne
Date
Category
January 2020
Art Direction, Creative Direction
